From an article called Evidence-based website management, some thoughts from Gerry McGovern on measuring the effectiveness of websites:
We can, with increasing precision, know what content gets people to act and what content doesn't. The length of time people spend on the page is just a basic measure. Here are some others:
- How many links have there been to the content. This is the ultimate measure as the link is the gold standard of the Web.
- Where did the customer go once they read the content? Did they have a positive or negative reaction?
- How has the content been rated by customers?
- Has the content been blogged about? Did it get a conversation going?