Survey results: is it friendly or weird when a museum twitter account follows you back?

Last Tuesday, I asked 'If you follow a museum on twitter, is it friendly or weird if it follows you back?' after calls from some quarters for #followavisitor #followamember or #MuseumsFollowYouBack days after followamuseum day on Twitter.  The poll gathered 50 responses overall and I've presented an overview of the results here.

Question 2 was added in response to a suggestion from a respondent after 20 responses had already been given, so for this reason alone, the results should not be taken as anything other than an interesting indication of responses.  I've shared the written responses to various questions, and provided a quick and dirty analysis of the results.

1. If you follow a museum on twitter, do you want it to follow you back?

Yes 49%
No 26.50%
It depends 26.50%

13 further comments were given for 'it depends':

  • if they're conversational or broadcasting
  • I hope they do, they don't have to.
  • Depends on what the account is doing. If it's just sending out announcements, who cares if it follows you back? If they're actually using Twitter, and there's an actual person back there somewhere doing something interesting, I'd be pleased if they decided to follow me, like any other user.
  • Of couirse I'd like it, but I understand if they don't due to over-following capacity!
  • If the museum is going to engage w/ me then yes; if it's just to broadcast I'm on the fence
  • I'm an art historian, so if an art museum started to follow me, I would be flattered! But if another kind of museum followed me, I would be slightly confused. So I think it would depend entirely on the profession of the person and if they use their account in a professional way
  • If they start wanting to be my best bud, I'd probably get creeped out and block them.
  • I wouldn't mind being followed, but not as a data point in a marketing database or to get impersonal spam.
  • I don't think I really have a strong view either way.
  • Why?
  • If I've started a discussion with said museum through twitter
  • Don't mind either way in most cases
  • it has no material effect — I don't gain anything from it following me.
I also posted the question on Facebook, and two people said it was weird. One went further, "I think it's weird, unless you primarily tweet about museums. I assume that anyone following me that is following more than 200 people doesn't actually read my tweets.".

2. If you follow a museum on twitter, do you mind if it follows you back?

Yes 2%
No 44%
It depends 14%
Skipped 40%
[See note above about the number of 'skipped' responses]

7 further comments were given for 'it depends':

  • I'd rather be able to look at who you follow to find other twitterers of interest. Can't do that if you follow thousands of people back. Be selective so we can look thru them.
  • not unless my tweet is museum related
  • It depends on whether I know who is behind the tweets. Being a museum professional, sometimes they are colleagues, and that's okay with me.
  • I don't really care, but I think it's silly.
  • I just don't see why they would, it doesn't help either of us
  • See above :)
  • I would prefer it to follow back, especially if it's relevant to my own areas of historical interest, but no one has to follow anyone they don't want to.

So it looks like you can't win – almost 50% of new followers expect you to follow them and 50% either don't, or only do under some circumstances.  As you can see from the responses to questions 3 and 4 (below), the results have presumably been skewed as 50% of respondents have a close involvement with museums, and a whopping two-thirds have a professional or academic interest in social media. I'm using the free version of SurveyMonkey so can't easily split out the 'social media' or 'museum professional' responses from the rest to see if people who are neither have different views on reciprocal following.

The only way to get a sense of whether followers of your particular museum account expect to be followed back, or mind being followed back, may be to ask them directly.

Of the people who were able to answer question 2, a very small minority unequivocally minded being followed by a museum account, but 44% of those who answered don't mind if a museum account doesn't follow them back.

Another interesting question would have been 'is it friendly or weird if an organisation follows you after you mention them?' – if you do any more research into the issue, let me know.

Question 6 asked for 'Any other comments?'.

  • Though I don't work in a museum, I work in or with museums. I think the main issue is that museums tweeting should have personality, you should feel it's a person (or group of people) that want to engage with you. I think if they follow me, it's more likely they will hear me and engage.
  • By following and being followed by a museum it creates a sense of community (although of course I realize the museums won't have time to read all the tweets).
  • I run a twitter account on behalf of a library, and think it's good manners to follow back someone who follows you (like returning a hello). I always try to reply to people who want to talk to us, but try not to butt into conversations that are *about* us, but which don't want us to reply to them (this can be tricky). As a user, by and large – I only want to talk to museums when I know the people doing the tweeting – and in New Zealand, I know most of these people anyway. Internationally, I do the same thing. Courtney Johnston, @auchmill, @nlnz
  • I like when museums respond to my comments or @ replies, but I'm not as comfortable with them following me. Being responsive is different than following.
  • Twiter has become one of the best sources for professional info & contacts @innova2
  • It would be more useful for the museum to keep track of hashtags, etc.
  • I want to communicate with people I follow, so following me back makes it easier. I don't expect them to read all/most of what I say, but it's nice…especially on my protected account (otherwise they never see the @)
  • Museums rock!
  • I don't really mind either way. I find it flattering if an institution wants to follow me. They must think I have something to say!
  • I feel that museums have a great opp to get more individuals involved in history and the arts via social media – personally I follow a few and am always pleased to hear about new exhibits, events, etc.
  • I work with museums, that's why I would like them to follow me back. I use Twitter for work, so I don't mind if they follow back. If I would talk to my friends over Twitter about private stuff maybe I WOULD mind….
  • If a museum (or anyone) didn't follow back, I would probably unfollow after a while unless their tweets were really something special.
  • I want people/institutions to follow me if they have genuine interest in my tweets – the same criteria I apply when choosing who to follow myself!
  • The real question probably should have been (or maybe an additional question should have been): do you MIND if a museum you follow follows you back. Because really, I don't necessarily want them to, but I don't mind if they do. I have the power to block if need be.
  • I think if the Museum was clear about WHY it was following me on twitter it would be less "stalkerish". In general I somewhat expect to be followed by those I am following. Although I am not sure if organizations (Museums) really need to follow individuals. I would imagine the Museum's staff would be overwhelmed with the number of completely unrelated tweets. What would be the advantage that couldn't be obtained better by simply searching twitter for key terms related to the museum, content, exhibit, etc? (Note: I do not work "in" a museum but have worked with over 6 museums to define and develop their websites and web marketing activities)
  • I manage a twitter feed for a project at a science center. I follow people, organizations and businesses that are in the service area for the project (a watershed). I also follow other organizations that are working on similar issues (water quality).
  • I think not following people back is poor Twitter etiquette. That is like saying to someone, "Listen to me! But I won't listen to you!"
  • 1. Personally, I find follow bots mildly more insulting than not being followed back. 2. In my professional capacity tweeting for a museum, if someone @mentions us, I follow them (I consider it friendly). The fact that this could be done equally well (and more efficiently) by a bot disturbs me a bit.
  • I tweet with an interest in culture, art, and museums in mind. It's more of a compliment for museums to follow back than a feeling of being stalked, as it shows interest in its reader's tweets.
  • Leave the poor souls alone, they only want to know what's going on at your museum. I've blocked Museum of London (and I have every reason to trust them. Or not)
  • How is it stalkerish…dumb survey
  • Happy to be followed if it would help the museum understand more about its audience  
So that's that.   I thought 'being responsive is different than following' summed things up quite nicely, but whatever your view, some interesting opinions have been expressed above.
I hadn't considered before that not following someone back was rude – I must appear terribly rude on my personal accounts but I just can't keep up with so many accounts, especially as I can have lots of time away from the keyboard.

Finally, the demographic questions (kept brief to keep the survey short)
3. Do you work, study or volunteer in a museum?
Yes 56%
No 44%

4. Do you work, study or volunteer in social media?
Yes 68%
No 32%

5. Where in the world are you?

Countries Total respondents
Australia 2
Belgium 1
Canada 2
Germany 1
Netherlands 4
New Zealand 1
Norway 1
Spain 2
Switzerland 1
UK 17
USA 18

If you follow a museum on twitter, is it friendly or weird if it follows you back?

Another Quick and Dirty Completely Unscientific Survey [tm].  Today was #followamuseum day on Twitter, and it's all lovely and stuff, but I noticed some comments tagged #followavisitor #followamember or #MuseumsFollowYouBack suggesting that museums should follow you back. Now, I personally hate it* when an institution I've followed or mention follows me – particularly when I've only mentioned them in twitter conversation and not actually directed a comment at their username.  Ugh, creepy.

So we clearly have two different sets expectations about our relationships with institutional accounts. I wanted to know what the expectations 'out there' were, so I whipped up a quick survey and tweeted it, asking 'Friendly or stalkerish?'.  I've also asked the question on Facebook, where my network is much less museum-y and social network-y**. You can go add your opinion now: http://www.surveymonkey.com/s/CSVXVCM

A supplementary question I didn't add: "if a museum follows you back, do you really think they have time to read your tweets, or just respond to @ replies?"

* nearly all the time, anyway. I'd never think 'ooh, they're interested in me as an individual', even though, y'know, I'm really interesting and stuff.

** You can tell, because my brother thought it was hilarious to respond: "You should go further and, whenever anyone visits the museum, pay them a return visit to check out all the stuff at their place. Imagine that! They'll love it!", but someone, somewhere, is adding that to their museum marketing plan.

'Reshaping the Art Museum'

I'm sneaking a moment from revision to point you to this thought-provoking article 'Reshaping the Art Museum' in Artnews:

To an unprecedented degree, market research about the needs, wants, fears, and anxieties of visitors is shaping how museums are designed. "We got a lot of comments that it's just overwhelming to come to museums," says Lori Fogarty, director of the Oakland Museum of California, which inaugurates a complete reinstallation of its art, natural history, and science collections this fall. So the new galleries will feature "loaded lounges" where visitors can relax, read catalogues, or do hands-on activities, along with open spaces that accommodate up to 25 people for concerts, storytelling, or other such programs.

But a bigger change in her plan is connecting people who might never have visited art museums with the people who curate them. Fogarty calls it transparency—"breaking the fourth wall"—having curators answer questions about how and why they choose works. Visitor feedback will be encouraged, and the exhibitions, in turn, will be based on the "wiki model," with curators representing only one voice in a mix that includes conservators, community members, and artists. "We can't count on the fact that potential visitors were brought to museums as kids," Fogarty says. "Many have no cultural or experiential reference; they don't think of the museum as a place that welcomes them or has anything of interest to them."

At the Walker Art Center in Minneapolis, director Olga Viso is also using a major reinstallation as an opportunity to remake the museum into a more civic space. "We want to be in dialogue with the audience instead of in the place of authority," as she puts it. Such efforts may mean involving the community in the organization of shows or asking people to vote on the selection of artworks. When the new installation opens in November, says chief curator Darsie Alexander, curators will hold in-gallery office hours—giving visitors insights into the way exhibitions happen, and giving the staff a chance to find out "how visitors encounter work in space—the kinds of questions they ask about art, what they find interesting, and how long they stay."

And for all the innovations in programming, marketing, and education, Campbell argues, the core mission remains the same. "We can make ourselves more user-friendly, but ultimately one of the key experiences of visiting a museum is that moment of standing in front of an object," he says. "Suddenly you're responding to something physical, real, that changes your own perspective. And great museums will always do that, as long we get people through the doors."

Running notes, day 3 (Saturday) of MW2009

These are my running notes from day 3 of the Museums and the Web conference – as the perfect is the enemy of the good I'm getting these up 'as is'. I did a demo [abstract] in the morning but haven't written up my notes yet – shame on me!

The session 'Building and using online collections' included three papers, I've got notes from all three but my laptop battery died halfway through the session so only some of them are already typed – I'll update this entry when I can sneak some time.

Paul Rowe presented on NZMuseums: Showcasing the collections of all New Zealand museums (the linked abstract includes the full paper and slides).

National Services Te Paerangi (NSTP).

4 million NZers, 400 museums.  NZMuseums website – focal point for all NZ museums. NSTP administers the site, Vernon Systems is solution provider.

Each museum has a profile page including highlights of their collections. Web-based collection management system.

What needs to be in place for small museums to contribute? How can a portal be built with limited resources? What features of the website would encourage re-use of the data?

Some museums had good web presences, but what about the small museums? Facing same issues that small or local govt museums in the UK face.

Museums are treasures of the country, they show who we are. Website needs to reflect that.

Focus groups – volunteers are important – keep it simple; keep costs low; some places had limited internet connectivity; reservations about content being on the internet were common.

Promoting involvement to the sector – used existing national monthly newsletters to advertise workshops and content deadlines. Minimum of 20 items for placement on site to avoid 'box ticking' [some real commitment required]. Used online forum for FAQs.

Lack of skills – NSTP were trained so could then train staff and volunteers in museums. Digitising, photography for the web.

Had to explain benefits to small museums. It gave them an easy start to getting an online presence.

They overcame resistance by allowing watermarking and clear copyright statements; they showed existing museums sites that allowed tagging; promoted that would help them reach a diverse dispersed audience.

First tag on site – 'shiny nose'. First comment was someone admitting they'd touched the nose on a bronze sculpture.

eHive.

Could also import Excel spreadsheets as content management system didn't exist at early stage of project. Also provided a workaround for people with lack of internet – the spreadsheet could be posted on CD.

API provides glue to connect eHive (Collections Management System) and NZMuseums site together.  

Tips for success
Use OS software where possible; use existing online forums and communication networks to save answering questions over again.

90% of these collection items not previously available on the internet. 99% of collection items have images.

[Kiwis are heroes!  Everyone was incredibly modest about their achievements, but I think they're amazing.]

Next was Eero Hyvönen on CultureSampo – Finnish Culture on the Semantic Web 2.0: Thematic Perspectives for the End-user (the linked abstract includes the full paper and slides).

Helsinki semantic web thingies
Part of national ontology project, Finland
Vision – international semantic web of cultural heritage. Marriage between semweb and web 2.0

Challenges – content heterogeneity, complexity 

Other challenge relates to the way cultural content is produced – Freebase, Wikipedia, open street maps, etc, 

Semweb for data integration; web.2 0 approach for content production

Automatically enriched by each piece of knowledge.

In Finnish the sampo is a magic drum that makes everything possible.  

Portal intended for human users and machines. Trying to establish a national way of producing content so can be published automatically.  

Infrastructure – 37,000 class concepts in ontology. MAO, TAO – museum ontologies, collaboratively built ontologies, then mapped to national system. End user sees one unified ontology. [A little pause while I pick my jaw up from the ground.]  66 vocabularies, taxonomies and ontologies available online as services, can be used as AJAX widgets. Some vocabularies are proprietary so can't be published online in the service.

28 content providers, 22 libraries and museums and some international associates like Getty places, Wikipedia.

16 different metadata schemas. [Including some for poetry!]

134,000 cultural collection items (artefacts, books, videos, etc)

285,000 other resources (places, people etc)

Annotation channel for content items – web 2.0 type interface.

Semantic web 2.0 portal

Portal users – for humans, Google-like but semantic search. Nine perspectives into cultural heritage. Three languages. Recently view items, recently commented items.  

Map view.

With one line of JavaScript on own website, can incorporate CultureSampo on own website.

[Sadly my laptop died here and the rest of my notes are handwritten.  You can probably get the gist from the published paper and the slide, but the coolness of their project was summed up by this tweet: Musebrarian: What can you do with a semantic knowledgebase? Search for "beard fashion in Finland" across time and place. #mw2009

It might not sound like much, but the breadth of content, and the number of interfaces onto it was awe-inspiring.]

Sadly my notes from Brian Dawson's paper, Collection effects: examining the actual use of on-line archival images are also still on notepaper.  The paper was a really useful examination of analytical approaches to understanding the motivations of people using cultural heritage collections.

Happy developers + happy museums = happy punters (my JISC dev8D talk)

This is a rough transcript of my lightning talk 'Happy developers, happy museums' at JISC's dev8D 'developer happiness' days last week. The slides are downloadable or embedded below. The reason I'm posting this is because I'd still love to hear comments, ideas, suggestions, particularly from developers outside the museum sector – there's a contact form on my website, or leave a comment here.

"In this talk I want to show you where museums are in terms of data and hear from you on how we can be more useful.

If you're interested in updates I use my blog to [crap on a bit, ahem] talk about development at work, and also to call for comment on various ideas and prototypes. I'm interested in making the architecture and development process transparent, in being responsive to not only traditional museum visitors as end users, but also to developers. If you think of APIs as a UI for developers, we want ours to be both usable and useful.

I really like museums, I've worked in three museums (or families of museums) now over ten years. I think they can do really good things. Museums should be about delight, serendipity and answers that provoke more questions.

A recent book, 'How does one become a scientist? : survey on the birth of a Vocation' states that '60% of scientists over 30 and 40% of scientists under 30 note claim, without prompting, that the Palais de la Découverte [a science museum in Paris] triggered their vocation'.

Museums can really have an impact on how people think about the world, how they think about the possibilities of their lives. I think museums also have a big responsibility – we should be curating collections for current and future audiences, but also trying to provide access to the collections that aren't on display. We should be committed to accessibility, transparency, curation, respecting and enabling expertise.

So today I'm here because we want to share our stuff – we are already – but we want to share better.

We do a lot of audience research and know a lot about some of our users, including our specialist users, but we don't know so much about how people might use our data, it's a relatively new thing for us. We're used to saying 'here are objects in a case, interpretation in label', we're not used to saying 'here's unmediated access, access through the back door'.

Some of the challenges for museums: technology isn't that much of a challenge for us on the whole, except that there are pockets of excellence, people doing amazing things on small budgets with limited resources, but there are also a lot of old-fashioned monolithic project designs with big overheads that take a long time to deliver. Lots of people mean well but don't know what's possible – I want to spread the news about lightweight, more manageable and responsive ways of developing things that make sense and deliver results.

We have a lot of data, but a lot of it's crap. Some of what we have is wrong. Some of it was written 100 years ago, so it doesn't match how we'd describe things now.

We face big institutional challenges. Some curators – (though it does depend on the museum) – fear loss of control, fear intellectual vandalism, that mistakes in user-generated content published on museum sites will cause people to lose trust in museums. We have fears of getting the IT wrong (because for a while we did). Funding and metrics are a big issue – we are paid by how many people come through our door or come to our websites. If we're doing a mashup, how do we measure the usage of that? Are we going to cost our organisations money if we can't measure visits and charge back to the government? [This is particularly an issue for free museums in the UK, an interesting by-product of funding structures.]

Copyright is a huge issue. We might not even own an object that appears in our collections, we might not own the rights to the image of our object, or to the reproductions of an image. We might not have asked for copyright clearance at the time when an object was donated, and the cost of tracing it might be too high, so we can't use that object online. Until we come up with a reliable model that reduces the risk to an institution of saying 'copyright unknown', we're stuck.

The following are some ways I can think of for dealing with these challenges…
Limited resources – we can't build an interface to meet every need for every user, but we can provide the content that they'd use. Some of the semantic web talks here have discussed a 'thin layer' of application over data, and that's kind of where we want to go as well.

Real examples to reduce institutional fear and to provide real examples of working agile projects. [I didn't mean strictly 'agile' methodology but generally projects that deliver early and often and can respond to the changing technical and social environment]

Finding ways for the sector to reward intelligent failure. Some museums will never ever admit to making a mistake. I've heard over the past few days that universities can be the same. Projects that are hyped up suddenly aren't mentioned, and presumably it's failed, but no-one [from the project] ever talks about why so we don't learn from those mistakes. 'Fail faster, succeed sooner'.
I'd like to hear suggestions from you on how we could deal with those challenges.

What are museums known for? Big buildings, full of stuff; experts; we make visitors come to us; we're known for being fun; or for being boring.

Museum websites traditionally appear to be about where we are, when we're open, what's on, is there a cafe on site. Which is useful, but we can do a lot more.

Traditionally we've done pretty exhibition microsites, which are nice – they provide an experience of the exhibition before or after your visit. They're quite marketing-led, they don't necessarily provide an equivalent experience and they don't really let you engage with the content beyond the fact that you're viewing it.

We're doing lots of collections online projects, some of these have ended up being silos – sometimes to the extent if we want to get data out of them, we have to screen-scrape our own data. These sites often aren't as pretty, they don't always have the same design and usability budgets (if any).

I think we should stick to what we're really good at – understanding the data (collections), understanding how to mediate it, how to interpret it, how to select things that are appropriate for publication, and maybe open it up to other people to do the shiny pretty things. [Sounds almost like I'm advocating doing myself out of a job!]

So we have lots of objects, images, lots of metadata; our collections databases also include people, events, dates, places, businesses and organisations, lots of qualified information around things like dates, they're not necessarily simple fields but that means they can convey a lot more meaning. I've included that because people don't always realise we have information beyond objects and object metadata. This slide [11 below] is an example of one of the challenges – this box of objects might not be catalogued as individual instruments, it might just be catalogued as a 'box of stuff', which doesn't help you find the interesting objects in the box. Lots of good stuff is hidden in this way.

We're slowly getting there. We're opening up access. We're using APIs internally to share data between gallery interactives and the web, we're releasing them as data points, we're using them to provide direct access to collections. At the moment it still tends to be quite mediated access, so you're getting a lot of interpretation and a fewer number of objects because of the resources required to create really nice records and the information around them.

'Read access' is relatively easy, 'write access' is harder because that's when we hit those institutional issues around authority, authorship. Some curators are vaguely horrified that they might have to listen to what the public have to say and actually take some of it back into their collections databases. But they also have to understand that they can't know everything about their collections, and there are some specialist users who will know everything there is to know about a particular widget on a particular kind of train. We'd like to capture that knowledge. [London Transport Museum have had a good go at that.]

Some random URLs of cool stuff happening in museums [http://dashboard.imamuseum.org/, http://www.powerhousemuseum.com/collection/database/menu.php, http://www.brooklynmuseum.org/opencollection/collections/, http://objectwiki.sciencemuseum.org.uk/] – it's still very much in small pockets, it's still difficult for museum staff to convince people to take what seems like a leap of faith and try these non-traditional things out.

We're taking our content to where people hang out. We're exploring things like Flickr Commons, asking people to tag and comment. Some museums have been updating collections records with information added by the public as a result. People are geo-tagging photos for us, which means you can do 'then and now' mashups without a big metadata enhancement budget.

I'd like to see an end to silos. We are kinda getting there but there's not a serious commitment to the idea that we need to let things go, that we need to make sure that collections online shareable, that they're interoperable, that they can mesh with other things.

Particularly for an education audience, we want to help researchers help themselves, to help developers help others. What else do we have that people might find useful?

What we can do depends on who you are. I could hope that things like enquiry-based learning, mashups, linked data, semantic web technologies, cross-collections searches, faceted browsing to make complex searches easy would be useful, that the concept of museums as a place where information lives – a happy home for metadata mapped around objects and authority records – are useful for people here but I wouldn't want to put words into your mouths.

There's a lot we can do with the technology, but if we're investing resources we need to make sure that they're useful. I can try things in my own time because it's fun, but if we're going to spend limited resources on interfaces for developers then we need to that it's actually going to help some group of people out there.

The philosophy that I'm working with is 'we've got really cool things, but we can have even cooler things if we can share what we have with everyone else'. "The coolest thing to do with your data will be thought of by someone else". [This quote turns out to be on the event t-shirts, via CRIG!] So that said… any ideas, comments, suggestions?"

And that, thankfully, is where I stopped blathering on. I'll summarise the discussion and post back when I've checked that people are ok with me blogging their comments.

[If the slide show below has a brown face on a black background, it's the right one – slideshare's embed seems to have had a hiccup. If it's not that, try viewing it online directly.]

[My slide images include the Easter Egg museum in Kolomyya, Ukraine and 'Laughter in Odd Places' event at the Museum of London.]

This is a quick dump of some of the text from an interview I did at the event, cos I managed to cover some stuff I didn't quite articulate in my talk:

[On challenges for museums:] We need to change institutional priorities to acknowledge the size of the online audience and the different levels of engagement that are possible with the online experience. Having talked to people here, museums also need to do a bit of a sell job in letting people know that we've changed and we're not just great big imposing buildings full of stuff.

[What are the most exciting developments in the museum sector, online?] For digital collections, going outside the walls of the museum using geo-location to place objects in their original context is amazing. It means you can overlay the streets of the city with past events and lives. Outsourcing curation and negotiating new models of expertise is exciting. Overcoming the fear of the digital surrogate as a competitor for museum visits and understanding that everything we do builds audiences, whether digital or physical.

Giant squid dissection via live video

I've been watching the recording of the live stream of the first ever public dissection by Museum scientists of a giant squid.

Congratulations to everyone involved at Museum Victoria, it's a great use of technology and a great approach to openness. The explanations were beautifully clear, and did a great job of contextualising the research, the process and the animal itself.

I love the paparazzi-style photo flashes as they rolled the trolley out onto the main floor.

A sort of private joy? User-generated content and museums

I came across this lovely perspective on the content visitors create with museums:

We didn't start out asking people to leave their work, but it always happened. Now, we build it into the consideration of the activities that will be offered in the space. It isn't really like the formal artist-displaying-work model that is in evidence throughout the museum…the work is typically anonymous and individual pieces aren't highlighted.

When you walk into the space during the last month or so of an exhibition you experience the visitor-created artwork as a single, room-sized installation first, and only later do you focus on individual pieces. I think it is closer in some ways to the urge behind street art…the sort of private joy to be had from making something great and then leaving it behind for others to discover. I sometimes see visitors coming back to find something that they left behind a month or two before, not to reclaim it, just to see where it is now.

From the post 'Show your work' at the Indianapolis Museum of Art Blog.

It's talking about work created during physical visits to a museum rather than virtual visits but I think I noticed it because there's been a spurt of discussion about user-generated content and visitor participation on museum websites on the MCG mailing list following a workshop at the London Museums Hub on 'Understanding collections use and online access across the London Hub'.

A study presented at the event found an apparent lack of interest from museum website visitors in user-generated content, but in discussion at the event it appeared that the findings might have been different if the questions had been asked differently (with examples of some possible outcomes from UGC, perhaps 'would you like museum collections to be more discoverable because other visitors had tagged them with everyday words you'd use' rather than 'would you like opportunities to comment or upload content'), or if the focus groups hadn't been recruited from people who were physically visiting a museum and who were therefore fairly traditional museum-goers.

This lead to some interesting discussion about the differing reactions to the idea of opinions from other visitors versus real-life stories from other visitors; and of the idea that sometimes the value in user-created content lives with the person who contributes rather than those who read their contributions lately. This last idea was also raised at the User-generated content session at Museums and the Web in Montreal, my notes are here. I think the role of authority and trust and the influence of the context (type of museum or collection, user goal) need to be teased out into a more sophisticated model for analysing user-generated content in the cultural heritage sector.

There's a lot of research into user-generated content, participation and social software going on in the UK at the moment, it'd be great if there was somewhere that results, and ideally the raw data too, could be shared. Perhaps the MCG site?

Play with your customer profiles

It's a bit early for a random Friday fun link, but this Forrester 'Build Your Customers' Social Technographics Profile' interactive counts as work too.

Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.

You can pull down menus to change the age group, country and gender of your target audience, and the graph below updates to show you how many are in each 'Social Technographics' group.

The definitions of the 'Social Technographics' groups are given in a slideshow.

Hat tip to Nina Simon. [Update to get Nina's name right, I'm very sorry!]

Museums as social spaces – the good, the bad, and the (ugly) conversations of others

I've linked to two articles about museums as social spaces or the behaviour of the public in museums; one refers to virtual and the other to physical space but the issues are related.

In museums, social situations, control and trust, Jennifer Trant says:

as soon as you put museum collections in a public place, the public will do what they do …. search logs show us that many look for 'nude' … and if you let people comment, they will: they will tell you about your typos; they will tell you that their child could have made that painting; and they will argue about the significance of works. they will also tell you things that you might never have known, and you can learn from that. but what happens when two branches of a family choose your museum's site as the venue for a dispute about what was 'true' family history?

She also makes the point that museums "can't demand control" and have to trust that users will respect their content when they allow users to use their collections in the users' personal space.

This is one issue that probably causes a lot of anxiety within museums at the moment. We'll only really find out whether users will respect our content when we let them respond to it. What kind of visitors have the means and self-motivation to comment on, link to pages or display images, or otherwise respond to cultural heritage content?

On another note, is it worse to be disrespected or ignored?

I'm just quoting one more bit from her post before I go on, because I thought it was worth repeating:

"there are a number of different value propositions for distribution of reproductions of works of in their collections. there may still be some great icons that will sell. but in many cases the value of having a collection known may outweighs worries about lost revenue, particularly when the images being released on the public web really aren't large enough to do that much with."

So from visitors respecting content, to visitors respecting other visitors, and perhaps to whether museums respect the visitor experience…

Giles Waterfield relates his experience of the crowded New York MoMA in The crowds swamping museums must be tackled – soon and makes some good points about "the over-population and over-use of the museum space":

"the predominance and ready availability in our society of visual images can mean that apart from the (sometimes over-exposed) icon, works in a gallery risk becoming another form of rapidly-absorbed consumer fodder. … visitors at many contemporary art museums now often behave similarly, pausing only to take pictures of celebrity works"

This matters because:

"looking at art is a difficult experience, one that has to be learnt and that requires concentration. Little art was created specifically for the museum or gallery, at least until recently, and the museum is not necessarily the best place to appreciate it. If the museum experience becomes one in which the visitor is regularly concerned with negotiating a way through the crowds and avoiding noise, the status of the museum as a vehicle for displaying art becomes highly questionable.

…the series of subtle, intense and inter-linked experiences that are created require an appropriate environment. The Demoiselles may just about survive, but quieter works of art drown and the carefully considered relationships between them disappear when the pressure of visitors means it is hardly possible to concentrate or to view more than one work at a time, if that."

His article is specific to art galleries, and the types of attention, learning and reflection may well be different for art works and social history objects; but the effect of interactions between the space in which the object is seen and of encounters with other visitors is interesting.

In my own experience, I have to force myself to go see blockbuster exhibitions because I dread the crowds – not only can is be really difficult to have a decent look at the art or objects; the sheer number of people means that tempers are shorter and the atmosphere is slightly more 'Oxford Street on a Saturday' than 'quiet temple of contemplation'.

If you give up waiting for a chance to read the captions or panel text over someone else's shoulder, it's easy for objects to appear only as visual entertainment.