Tag: audiences

This is a rough transcript of my lightning talk 'Happy developers, happy museums' at JISC's dev8D 'developer happiness' days last week. The slides are downloadable or embedded below. The reason I'm posting this is because I'd still love to hear comments, ideas, suggestions, particularly from developers outside the museum sector – there's a contact form on my website, or leave a comment here.

"In this talk I want to show you where museums are in terms of data and hear from you on how we can be more useful.

If you're interested in updates I use my blog to [crap on a bit, ahem] talk about development at work, and also to call for comment on various ideas and prototypes. I'm interested in making the architecture and development process transparent, in being responsive to not only traditional museum visitors as end users, but also to developers. If you think of APIs as a UI for developers, we want ours to be both usable and useful.

I really like museums, I've worked in three museums (or families of museums) now over ten years. I think they can do really good things. Museums should be about delight, serendipity and answers that provoke more questions.

A recent book, 'How does one become a scientist? : survey on the birth of a Vocation' states that '60% of scientists over 30 and 40% of scientists under 30 note claim, without prompting, that the Palais de la Découverte [a science museum in Paris] triggered their vocation'.

Museums can really have an impact on how people think about the world, how they think about the possibilities of their lives. I think museums also have a big responsibility – we should be curating collections for current and future audiences, but also trying to provide access to the collections that aren't on display. We should be committed to accessibility, transparency, curation, respecting and enabling expertise.

So today I'm here because we want to share our stuff – we are already – but we want to share better.

We do a lot of audience research and know a lot about some of our users, including our specialist users, but we don't know so much about how people might use our data, it's a relatively new thing for us. We're used to saying 'here are objects in a case, interpretation in label', we're not used to saying 'here's unmediated access, access through the back door'.

Some of the challenges for museums: technology isn't that much of a challenge for us on the whole, except that there are pockets of excellence, people doing amazing things on small budgets with limited resources, but there are also a lot of old-fashioned monolithic project designs with big overheads that take a long time to deliver. Lots of people mean well but don't know what's possible – I want to spread the news about lightweight, more manageable and responsive ways of developing things that make sense and deliver results.

We have a lot of data, but a lot of it's crap. Some of what we have is wrong. Some of it was written 100 years ago, so it doesn't match how we'd describe things now.

We face big institutional challenges. Some curators – (though it does depend on the museum) – fear loss of control, fear intellectual vandalism, that mistakes in user-generated content published on museum sites will cause people to lose trust in museums. We have fears of getting the IT wrong (because for a while we did). Funding and metrics are a big issue – we are paid by how many people come through our door or come to our websites. If we're doing a mashup, how do we measure the usage of that? Are we going to cost our organisations money if we can't measure visits and charge back to the government? [This is particularly an issue for free museums in the UK, an interesting by-product of funding structures.]

Copyright is a huge issue. We might not even own an object that appears in our collections, we might not own the rights to the image of our object, or to the reproductions of an image. We might not have asked for copyright clearance at the time when an object was donated, and the cost of tracing it might be too high, so we can't use that object online. Until we come up with a reliable model that reduces the risk to an institution of saying 'copyright unknown', we're stuck.

The following are some ways I can think of for dealing with these challenges…
Limited resources – we can't build an interface to meet every need for every user, but we can provide the content that they'd use. Some of the semantic web talks here have discussed a 'thin layer' of application over data, and that's kind of where we want to go as well.

Real examples to reduce institutional fear and to provide real examples of working agile projects. [I didn't mean strictly 'agile' methodology but generally projects that deliver early and often and can respond to the changing technical and social environment]

Finding ways for the sector to reward intelligent failure. Some museums will never ever admit to making a mistake. I've heard over the past few days that universities can be the same. Projects that are hyped up suddenly aren't mentioned, and presumably it's failed, but no-one [from the project] ever talks about why so we don't learn from those mistakes. 'Fail faster, succeed sooner'.
I'd like to hear suggestions from you on how we could deal with those challenges.

What are museums known for? Big buildings, full of stuff; experts; we make visitors come to us; we're known for being fun; or for being boring.

Museum websites traditionally appear to be about where we are, when we're open, what's on, is there a cafe on site. Which is useful, but we can do a lot more.

Traditionally we've done pretty exhibition microsites, which are nice – they provide an experience of the exhibition before or after your visit. They're quite marketing-led, they don't necessarily provide an equivalent experience and they don't really let you engage with the content beyond the fact that you're viewing it.

We're doing lots of collections online projects, some of these have ended up being silos – sometimes to the extent if we want to get data out of them, we have to screen-scrape our own data. These sites often aren't as pretty, they don't always have the same design and usability budgets (if any).

I think we should stick to what we're really good at – understanding the data (collections), understanding how to mediate it, how to interpret it, how to select things that are appropriate for publication, and maybe open it up to other people to do the shiny pretty things. [Sounds almost like I'm advocating doing myself out of a job!]

So we have lots of objects, images, lots of metadata; our collections databases also include people, events, dates, places, businesses and organisations, lots of qualified information around things like dates, they're not necessarily simple fields but that means they can convey a lot more meaning. I've included that because people don't always realise we have information beyond objects and object metadata. This slide [11 below] is an example of one of the challenges – this box of objects might not be catalogued as individual instruments, it might just be catalogued as a 'box of stuff', which doesn't help you find the interesting objects in the box. Lots of good stuff is hidden in this way.

We're slowly getting there. We're opening up access. We're using APIs internally to share data between gallery interactives and the web, we're releasing them as data points, we're using them to provide direct access to collections. At the moment it still tends to be quite mediated access, so you're getting a lot of interpretation and a fewer number of objects because of the resources required to create really nice records and the information around them.

'Read access' is relatively easy, 'write access' is harder because that's when we hit those institutional issues around authority, authorship. Some curators are vaguely horrified that they might have to listen to what the public have to say and actually take some of it back into their collections databases. But they also have to understand that they can't know everything about their collections, and there are some specialist users who will know everything there is to know about a particular widget on a particular kind of train. We'd like to capture that knowledge. [London Transport Museum have had a good go at that.]

Some random URLs of cool stuff happening in museums [http://dashboard.imamuseum.org/, http://www.powerhousemuseum.com/collection/database/menu.php, http://www.brooklynmuseum.org/opencollection/collections/, http://objectwiki.sciencemuseum.org.uk/] – it's still very much in small pockets, it's still difficult for museum staff to convince people to take what seems like a leap of faith and try these non-traditional things out.

We're taking our content to where people hang out. We're exploring things like Flickr Commons, asking people to tag and comment. Some museums have been updating collections records with information added by the public as a result. People are geo-tagging photos for us, which means you can do 'then and now' mashups without a big metadata enhancement budget.

I'd like to see an end to silos. We are kinda getting there but there's not a serious commitment to the idea that we need to let things go, that we need to make sure that collections online shareable, that they're interoperable, that they can mesh with other things.

Particularly for an education audience, we want to help researchers help themselves, to help developers help others. What else do we have that people might find useful?

What we can do depends on who you are. I could hope that things like enquiry-based learning, mashups, linked data, semantic web technologies, cross-collections searches, faceted browsing to make complex searches easy would be useful, that the concept of museums as a place where information lives – a happy home for metadata mapped around objects and authority records – are useful for people here but I wouldn't want to put words into your mouths.

There's a lot we can do with the technology, but if we're investing resources we need to make sure that they're useful. I can try things in my own time because it's fun, but if we're going to spend limited resources on interfaces for developers then we need to that it's actually going to help some group of people out there.

The philosophy that I'm working with is 'we've got really cool things, but we can have even cooler things if we can share what we have with everyone else'. "The coolest thing to do with your data will be thought of by someone else". [This quote turns out to be on the event t-shirts, via CRIG!] So that said… any ideas, comments, suggestions?"

And that, thankfully, is where I stopped blathering on. I'll summarise the discussion and post back when I've checked that people are ok with me blogging their comments.

[If the slide show below has a brown face on a black background, it's the right one – slideshare's embed seems to have had a hiccup. If it's not that, try viewing it online directly.]

[My slide images include the Easter Egg museum in Kolomyya, Ukraine and 'Laughter in Odd Places' event at the Museum of London.]

This is a quick dump of some of the text from an interview I did at the event, cos I managed to cover some stuff I didn't quite articulate in my talk:

[On challenges for museums:] We need to change institutional priorities to acknowledge the size of the online audience and the different levels of engagement that are possible with the online experience. Having talked to people here, museums also need to do a bit of a sell job in letting people know that we've changed and we're not just great big imposing buildings full of stuff.

[What are the most exciting developments in the museum sector, online?] For digital collections, going outside the walls of the museum using geo-location to place objects in their original context is amazing. It means you can overlay the streets of the city with past events and lives. Outsourcing curation and negotiating new models of expertise is exciting. Overcoming the fear of the digital surrogate as a competitor for museum visits and understanding that everything we do builds audiences, whether digital or physical.